Egyptian Supreme Council for Media Regulation (SCMR), led by Makram Ahmed, has announced this Thursday the newest set of regulations to be implemented by all broadcasting and media agencies, both governmental and private.
The main objective for imposing this list of restrictions, as reported by the council, is to maintain the ethics and standards of professionalism in the industry, protect journalistic and content copyrights as well as ensure the authenticity of any news reported by outlets.
One of the newly-revealed directives dictates a restriction on satellite channels’ rental, or import of satellite news gathering (SNG) and other communication equipment.
*SNG refers to the use of mobile communications equipment for the purpose of worldwide news–casting. Mobile units are usually vans equipped with advanced, two-way audio and video transmitters and receivers, using dish antennas that can be aimed at geostationary satellites.
Such guideline would prevent satellite channels working within country borders from renting or importing such or similar equipment. The only exception for that rule is through the Media Production City, the National Media Authority and ANA company.
In addition, the set highlighted the importance and vitality of focusing on women representation in media, specifically expressing the need to eliminate the negative stereotypes and connotations attached to Egyptian housewives, and unmarried or divorced females in our community and society.
It has also further instated that programs covering issues or topics concerning women should tackle them fairly through the inclusion of female opinions from different ages and social and economical standings.
Not only that, but the council is also encouraging more detailed and in-depth coverage in order to correctly reflect statistics, and to steer clear from misleading information that could possibly lead to more stigma being attached to women and their struggles in either reported media or in film and television.
In relation to film and television, the council has also explicitly warned off producers and media content creators from displaying scenes of verbal, moral, and physical violence to which women are exposed to, and advised them to avoid using females as sex symbols to attract more viewers in advertising since many consider it to be a mean of degrading women and subjecting them to the male gaze.
Furthermore, the council has also specified a maximum of two hours for talk shows including advertising and only three breaks during each episode. The council additionally warned of hosting unacknowledged guests.
Those who violate these regulations, states the council, are in risk of facing severe consequences in the form of legal actions.