At its first ever Partner Summit in Los Angeles on Thursday, Snap –announced new means for its own advertisers to reach users outside of the Snapchat app; introducing its new Snap Audience Network. It claims the new tool will far-reach an advertiser’s audience to third-party apps without compromising user privacy.
Snapchat’s CEO Evan Speigel had talked about the changes happening to the company, for instance, the Snap Audience Network will advertisers to use Snap Ads to reach people of a specific age and gender even outside of Snapchat.
“It makes sense for Snapchat to also have its own ad network,” said Debra Aho Williamson, principal analyst at eMarketer. “Snap has several unique and engaging ad formats that would likely play well outside of Snapchat. The launch of the ad network will be a test of whether advertisers agree.” (as cited in CNN)
As a result, Snap announced a new feature called App Stories that allows Snapchat users to post videos and photos that disappear after 24 hours to other sites and apps for the first time. This means Snapchat users will be able to post a Story directly to their Tinder profile, starting this summer. The move could encourage more users to post Stories, or sign up for the Snapchat app.