We live in a consumer society, which means that most of the economy and society are built around consumption. Companies are trying to find out and influence consumers to become successful. However, consumption is far more than a simple economic action: it has socio-cultural and psychological implications. Today advertisements and commercial media have more influence on what we think and how we talk about the world.
And when it comes fashion which is considered the third most polluting industry in the world, we can notice how our personal identity is often linked to an image projected by products we buy. That’s why we need to pay more attention to the products we buy because there are some companies that want to make more money and introduce cheaper products, and during that they can be violating basic human rights, destroying the environment, recklessly polluting the air, water and soil, torturing animals and failing to promote ethical practices towards buyers and staff.
What we need to do is to start being more of a “Conscious Buyers” who want to satisfy our needs and support higher purposes and good causes while they do that. Being a conscious buyer may sound like a big effort is required but it really isn’t that hard.
So, here are some tips for you to start doing some conscious shopping.
- Try to shop less.
You can see how many unworn clothing items are in your closet. By shopping less, you can save money, the planet and make more space at your closet. Before going for shopping for new clothes , you can take a look at your closet and make a list of the items you want to buy, just to make sure that you are going to buy what you really need.
- Research Brands.
Take some time to research the social, ethical and environmental policies for the brands you normally buy from. You may be shocked at just who owns what brands and what their policies are. Also look at whether companies give back to any communities, organisations or causes.
- Shop Better.
Try to invest in quality and not quantity. The high quality items can last longer, fit better and obviously look better. High quality items don’t have to be very expensive or from famous brands. You can shop alternatively from local shops or thrift shops where you can find good pieces with reasonable price, you just have to search.
- Bring your bags.
This is possibly the simplest change you can make in your buying habits. Invest in some quality reusable bags – they’ll last a lifetime and you can relax in the knowledge that you aren’t contributing to more plastic ending up in the ocean that will have a devastating impact on marine life.