On October 25th, Cairo Fashion Festival held their 10th season, just in time to celebrate the 5th anniversary of Cairo Festival City! CFF is an annual event aimed at shedding the light on the talented and creative up and coming designers in Egypt. The event featured talks from the industry experts and a presentation of the mall’s most prominent retail brands. The event also included runway shows and fashion exhibitions. Our team took to the Festival grounds to bring you the insider details.
Lots of guests, celebrities, bloggers and fashion influencers made an appearance on carpet. The VIP lounge was star-studded by veteran fashion designers including Hany El-Behairy and Ahmed Hamdy. Not only this, we were overwhelmed to meet Egypt’s fashion icon, Ragaa El Geddawy.
The tenth season definitely swept people off their feet and raised the bar even higher from previous seasons. The festival saw the attendance of a lot of celebrities from young stars such as Amr Wahba and Hend Abdel-Halim, who was excited to be attending
CFF for the first time and highly anticipating Malak El-Ezzawy’s show, to superstar and fashion icon Ragaa El Gedawi.
We also had the opportunity to chit chat with Fadia Abdel-Ghany. “This is not my first time attending CFF, I attend it every year,” she said. When asked what her favorite part of the festival was, she remarked that it was the fashion show, which she looks forward to every year.
A noteworthy fresh face that participated in the fashion presentations this year was model and actor Faris, who is on his journey to become one of the best male models out there. Faris made 2 debut roles in the past couple of years: One was with Ahmed Ezz in the movie
“El Khaleya” and the second was with Amr Youssef in the Ramadan series “Taye3” and he’s not showing any sign of slowing down anytime soon.
Another gorgeous appearance was made by the super-model Suzan Idris, who looked
absolutely breathtaking in a smoking sequins blazer by Farah Wagdy and biker shorts.
Collections that Made the Runway Show
Bardees’ SS19 Ready-to-wear collection was the first to be showcased on the
runway. The collection was pretty different than Bardees’ signature usage of
abstract colors. While having a chit chat with her, she talked about taking a different approach with the colors in this collection, and how working with artists is reflected on the designs. Bardees also mentioned that she thinks this season is much of a great gather
between all the designers who have passed by CFF during their journey.
It’s been one great year since Pacinthe Badran found herself a spot in the fashion world, by winning a scholarship at London Fashion School from CFF Season 8. Maison PB made an incredible debut, showcasing Pacinthe’s FW’18-19 evening wear collection. All the pieces were feminine, classy and modest.
Malak El-Ezzawy, who is now a well-established designer in Egypt, after
launching her own brand Houxton House, only one day after showcasing one
great collection back at CFF’s season 6. And this year, her evening wear pieces
made a runway debut that most guests were rooting for.
Vivian Moawad’s comeback was something to wait for. Back in CFF’s fourth
edition, it was Vivian’s first attempt to showcase a collection on a runway. Now
years later, with being a well-established designer, owning two stores in both Cairo and Alexandria and her own production house, Vivian blessed the guests with FW’18-19 evening wear, and it was a must-see!
The last collection to be showcased on the runway was Temraza’s FW’18-19
evening wear, and it was spectacular. The brand Temraza has already been
seen on both Egyptian and worldwide red-carpets, and its collections have
been showcased at the NYFW. It’s been a while since the brand made it a
comeback to CFF. The collection is made to create modern edgy cuts with
appealing fabrics, and aims to address powerful women who don’t
compromise their fashion appeal. What an end to a great night!
Top Fashion Presentations
The event also featured by a presentation by the designers from Career Gates, the British Training Institute, which provides professionals in the Arts and Design fields with the proper training and development to pursue their dreams.
The festive and colorful night also included a segment from Oppo Egypt – CFF’s main sponsor. They held a talk about the intersection between fashion and technology. They premiered the ZAAM collection, by designer Ahmed Azaam, which features an impressive lineup of both garments and accessories. Ahmed Azaam drew his inspiration from the new F9 mobile colors and based his collection on gradient colors, which he believes will always be a core concept in fashion design.
Cairo Fashion Festival keeps on surprising us with every new season, we can’t wait to see what they’re going to do next!