Egyptian star, Mohamed Salah, stated that he wished that the EFA treated him in a less humiliating way yesterday and the internet went on fire since then.
The dispute was fueled when the Egyptian Football Federation used the Liverpool star’s photo on the plane which will be flying the Egyptian national team to the World Cup in Russia, next to the advertisement of the sponsoring telecommunications company, WE.
The photo was used without Salah’s consent which led to him facing problems with his own telecommunication sponsoring company, Vodafone, for breaching contract which will cost the Liverpool star millions of dollars.
بكل أسف طريقة التعامل فيها إهانة كبيرة جدًا.. كنت أتمنى التعامل يكون أرقى من كدا…
— Mohamed Salah (@MoSalah) April 29, 2018
His agent, Ramy Abbas, has already tweeted about the dispute, claiming that his client’s image has been repeatedly used without consent on “billboards and ads” throughout the country.
We have not even been contacted for a resolution! Nothing! Complete silence! What’s the plan?! We just see more and more billboards and ads coming out which we have never authorised! What effect do they think this is having? A good one?! Anyway, time is of the essence…
— Ramy Abbas Issa (@RamyCol) 28 April 2018
Abbas was particularly concerned about an EgyptAir plane designed for the national team ahead of the World Cup, bearing the pictures of several players including Salah. He argued that the EFA and its sponsor, advertising agency Presentation, could not use Salah’s image without a written consent from MS Commercial.
He then wrote a tweet on his account on Sunday saying, “We will be reaching out to all the parties involved to solve the crisis, especially that the national team is currently preparing to take part in the World Cup. Moreover, Mohamed Salah is an example of a successful, patriotic young man, who is doing an amazing job representing his country abroad. Long live Egypt.”
Since the beginning of the dispute, Egyptians have shown an overwhelming support for their favourite footballer on social media platforms, not to mention the role of mainstream media and TV platforms as well. A hashtag #ادعم_محمد_صلاح (Support Mohamed Salah) has gone viral all over Egypt and has been lately taking place in Europe.
Later, Egyptian president Abdul Fattah ElSisi stepped into the picture to resolve the issue. El Sisi has contacted both Egypt’s Minister of Youth and Sports, Khaled Abdel-Aziz, and the President of the EFA, Hany Abu Reida, and asked them to handle the situation and solve the issue as soon as possible in order to prevent more hurdles and obstacles from coming into the star’s way.
Salah then tweeted saying, “I thank everyone who supported me today. I was extremely happy with the reactions. We have been promised the issue would be resolved. Thank you once more.”
If anything, the whole situation proved how much Egyptians and even Europeans are willing to give to have Abu Makka’s back! Keep going Mo, you’re doing an awesome job in the humanitarian as well as the professional level and we can never be any prouder of you, young Pharaoh.