“Misura” Opens its Doors in Cairo Festival City and We Can’t be Any More Excited

Marilyn Monroe once said “Give a girl the right shoes, and she can conquer the world.” and we totally believe in that.

The kind of relationship we have with shoes is indescribably beautiful. We appreciate the right pair of shoes, we wear it proudly and we feel ten times more confident and powerful in them.. Too bad some people just don’t get it. However, Omar Abotera and Lama Khoury have been in the business of designing customized shoes for years. Their brand “Misura” which is Italian for “made to measure” has been operating in an atelier in Heliopolis for 10 months now and it gained wide fame since then.

The process goes as follows; you set an appointment with one of the talented duo, tell them your desires, and voila, the perfect one of a kind pair of shoes is in the making!

Last Friday, Omar and Lama opened their first concept store in Cairo Festival City to offer their ready-to-wear collections to the public.

Their SS 2018 collection is inspired by the African culture and tribal life while the bridal collection is inspired by the bride herself; making her look as royal, beautiful and elegant as she wishes to be seen while keeping things smooth and accurate.

Both Omar and Lama studied shoe designing and manufacturing; the former studied in Milan and the latter studied in Lebanon. They ensure the quality of their products by importing all the material from Italy except for the leather which comes from Egypt.

They plan on going international within the upcoming 2 years and opening stores in Dubai and London.

Photos via @TheCarouselWorld
Photographer: Batool al Daawi
Stylist: Gehad Abdallah
Model: Nour el Sayed
MUA: Soha Khoury

There you have it ladies, that’s where you can get your new favorite pair of shoes!