How To Use Mass Communication To Take Over The World

The most fascinating thing about theories is that they’re not often bred in the mind, but born. It doesn’t matter if that theory has been written and then rewritten multiple of times throughout history by researchers who spent the majority of their time trying to prove it and others trying to disprove it, because the genesis of this journey is of a much simpler act: the speculation of a child’s curiosity. This (and the fact that I took a mass communication theories course) is how I happened upon my world domination theory.

Remember in Fight Club when he said “We’ve all been raised on television to believe that one day we’d all be millionaires, and movie gods, and rock stars. But we won’t. And we’re slowly learning that fact. And we’re very, very pissed off.” This is what got me thinking about the immense power, the real power, the overlooked dark side of the influence that mass communication has on us.

Step one to world domination: use the spiral of silence to silence your enemies. 

The Spiral of Silence is a hypothesis that heightens mass communication’s vile potentials, believing that if used correctly, it can help create a majority and erase a minority just by playing on people’s fear of isolation. In a simpler manner, the spiral of silence refers to people’s tendency to stay quiet on an issue if they feel that their views and beliefs oppose the majority’s. And as we all know, it’s the media that helps us perceive the majority, and the brighter the spotlight, the less the minority’s going to even try to steal a glimpse of the spotlight.

We all knew that fact at the back of our heads, we just never really voiced it out loud. But when you think about it long and hard, when you think back to all the occurrences and revolutions and public opinions that went unnoticed or died before they were born so bloody easily, you realize that it all started with that: the fear of being different, the fear of isolation and the fear of the consequences your voice could cause.

The spiral of silence is a terrifying theory that has been proven over and over to be a fact and not just a speculation.

But do you think it’s inevitable? Or do you think humanity has finally found its voice?