Donatella Versace Announces No More Fur

The Italian fashion designer and Versace’s creative director, Donatella Versace announced that her brand will no longer have real fur. “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right,” she said lately in an interview with 1843.

Many designers including Armani, Calvin Klein, Hugo Boss and Ralph Lauren have already ditched real furs from their collection for some time, and lately other high fashion designers including Michael Kors, Gucci, Tom Ford and Givenchy have made anti-fur statements.

It’s such a real move by Donatella to join them, since fur has always been a part of Versace’s designs, ever since the brand was started by her late brother, Gianni Versace.

Fur dress at Versace's FW17 collection at Milan Fashion Week
Fur dress at Versace’s FW17 collection at Milan Fashion Week

It’s no lie that Versace is now one of the most influential luxury brands, with its chief designer that deserved the title “Fashion icon of the year” in the 2017 British awards, with all her determination to continue what her brother started and always pay him tribute to where she is now. Can this woman be any more influential?