Just a day after Pepsi released a new commercial featuring supermodel Kendall Jenner, and a hijabi. The content of the ad brought up comparisons to current issues around police brutality.
In the commercial, Kendall is shown participating in a photoshoot when a crowd of protesters marching for an unnamed cause passes by. Signs were carried saying “Join the Conversation”. Kendall appears leaving the shoot, tossing a blond wig, wiping off her makeup and joining the march with the encouragement of another marcher.
The reactions weren’t impressive as expected, people weren’t so happy about it, mentioning that Kendall’s handing a cop a Pepsi at the end of the commercial, wouldn’t have gone so well if she weren’t a rich, white woman, and that probably that won’t happen in real life. People took twitter to post shots, saying that they didn’t even use any black people in such ad that is talking unity, diversity, peace and understanding.
As a result, Pepsi pulled the ad from their official YouTube page, with releasing a statement apologising to the world and to Kendall Jenner.
Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.
The ad was supposed to reflect people from different walks of life coming together in a spirit of harmony; regardless of how it went wrong, Pepsi’s statement was respected.