For fashion designers and lovers, New York is the city of their dreams. The seasonal fashion week is a destination for each and every veteran designer, and for all aspiring talents, as well. Farida Temraz is a young aspiring fashion designer that is publishing her brand “Temraza” and taking the local industry to a whole new level. Not only this, Farida is killing it internationally in New York Fashion Week, and is the winner for The Best Female Couture Designer award.
From the Egyptian red-carpets to dressing up celebrities at The SAG Awards, Temraz was able to come back for a new challenge in the spring/summer season of 2017. For which she named “The Xecutive” ft. ZAGH, the jewellery brand, revealing a tailored side of Temraz’s design aesthetic, showing her talent in designing embroidered gowns and detailed usage of pearls.
“The Executive” collection revolves around women empowerment and celebrates their success and independence. The collection showcases what is Temraza and ZAGH is all about, a woman that is confident and celebrates her femininity. The talented Farida effortlessly blends together fabrics and designs to make women appear confident and incredibly elegant. Embracing the curves of the female body, each piece is crafted with impeccable attention to every little detail and embroidery.
The award was given to Temraza as a record of the designer’s hard work, red carpet appearances, flawless fashion shows and overall achievement. “I still can’t believe it. I feel overwhelmed, I feel proud, but most importantly, I’m happy to get Egypt back on the fashion map,” she said. And again, the collection is designed to speak to hard-working and determined women that hardly work towards their goals without giving up on their femininity. And we’re proud to see Farida Temraz as one of the confident hard-working women she works to dress up. We’re so proud of this aspiring young Egyptian lady that is putting Egypt back on the fashion map!